WHAT I CAN DO FOR YOU
 
BRAND STRATEGY ~ Is where you WANT to be and HOW you get there.
“Brand” is one of those words that comes with copious definitions, so I’ll get right to it. Brand is that space where you reside in the hearts and minds of your people. Brand strategy is where you want to be and how to get there. Your brand is your reputation, and the impression you leave on donors, customers, participants and other people who matter most to you. An authentic brand strategy, that resonates throughout your organization, is essential in engaging the people you need to advance your mission. Are you ready to find your identity and stake your claim? Are you ready to empower your people to share your story? Let's communicate, Schedule a free consultation and we’ll see if I can help. 

COMMUNICATIONS PLANNING ~ What’s the WHY to your WHAT?
When you have multiple dynamic programs, each with unique objectives and stakeholders, simply sharing information in a timely fashion can be a challenge, let alone communicating in a coordinated way that marries your goals with your audience’s needs and preferences. Through research, interviews, analysis, and experience I get to know you and your audience as a neutral third-party. I then equip you with a tangible plan for reaching your intended audience with a consistent message and appropriate tone using the most effective methods. This communications plan provides your leaders and marketing and communications team a litmus test to determine which activities are worthwhile in helping to achieve your business goals and which inefficiently drain resources. Contact me to learn more about optimizing your communications
 
INTERIM COMMUNICATIONS DIRECTOR ~ Is your organizational structure in flux?
Is your organizational structure in flux, but you still have communications day-to-day tasks to complete? Do you need a communications director to oversee junior staff, but don’t want to make a full-time hire with the salary and benefits? Receive the expertise, guidance and leadership of a communications director without committing to a full-time hire. Your communications don’t have to skip a beat. Let’s get started  

CONTENT STRATEGY ~ Listening. Sharing. Learning. 
Content marketing is a critical component of any marketing and communications strategy. It involves the creation and distribution of relevant content to a targeted audience. The purpose is to provide valuable insights and answers to challenges faced by your customers or stakeholders. By understanding your goals and resources, I build a strategy to best reach your targeted audience with content that matters to them. The process equips you and your team with a plan derived from insights like which social media channels are most relevant and effective for your business goals, which subjects resonate with your audience, how is your content best delivered (i.e. blog, video, webinar, whitepaper, etc.) and more. If you don’t have the appropriate resources to implement content marketing in-house, I bring the strategy into execution seamlessly for you.
Contact me to learn more about building content strategy to help achieve your business goals

COPY WRITING ~ Short, punchy headlines. Thoughtful storyboarding. Clean, concise copy, finely tuned to your voice.
Whether you’re looking to spark a conversation with a blog, distill complex ideas into a simplified fact sheet, compose a website that speaks to who you are and what you offer, or create a newsletter that engages your donors or customer – your end goal guides the composition. Let me help tell your story.  Contact me to learn more about professional copywriting services
 
MEDIA RELATIONS ~ Deployment of media that tells a story to reach a target market.
Today’s definition of media is ever changing, including traditional media such as print, radio and television, controlled media outreach achieved through advertising, and social media that is managed by a wide array of stakeholders. Social Language Media (SLM) Consulting provides strategic media counsel, whether traditional, controlled or social, whenever and wherever clients need it. My knowledge and contacts enable me to bring fresh interview and partnership opportunities to the table.
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*My fees range from $65.00 to $125.00 an hour depending on the project and service provided.* 

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