CRAFTING AN APPEALING YEAR-END EMAIl APPEAL

Wow, hard to believe we are closing in on #2020 already…this means it’s time to get ‘Year-End Appeals’ in order.

What you need to know, 12% of all charitable giving occurs in the last 3 days of the year – December 29, 30 and 31.  Don’t make the mistake of doing too little donor outreach during this critical time!

Here are 8 tips on crafting a great year-end email appeal that will get your supporters to click the “Donate” button.

1. Get Started Now
2. Segment Your Email Lists
3. Begin and End with Gratitude
4. Write Like You Are Having A Conversation Rather Than A Lecture
5. Create A Narrative Where Your Supporter Is the One That Can Help Save The Day
6. Create A Clear Call to Action “the ask” 
7. Send 2 Emails Out on December 31st ‘end with a BANG’
8. Finalize with Writing and Scheduling Your Thank You Emails Before the End of The Year

What has made your email appeals successful in the past, and what do you plan to do differently this year? Let me know in the comments!

To A New Year,
​Sabrina L. Matson
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