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Who I Am and What I Can Do For You

Welcome, I am thrilled you paid SLM a visit!

Social Language Media (SLM) helps organizations engage the people they need. My focus involves partnering with organizations to develop: a clear brand strategy and messaging platform; an actionable communications plan; purposeful media relations; provide counsel to leadership, and mentor junior staff.

On the execution side, I am an extra set of hands for teams that are stretched too thin, or lack the internal skills for: copywriting; creating engaging newsletters; managing social media engagement; writing impactful stories; creating an annual report or other publications; managing digital marketing; automated campaigns, and more. These are either on a monthly retainer or per project basis.

I ask questions, share stories and think strategically while clarifying messaging for maximum and purposeful impact.

With more than fifteen years of experience with non-profits, multi-sector partnerships and healthcare organizations, SLM deeply understands the importance of clear messaging and strategic communications planning, no matter the type of campaign. Questioning assumptions, I ensure every action has a purpose and messages are uniquely tailored to their intended audience.

My energy comes alive through unleashing creative insights and thoughtful questioning that lead to powerful and intentional stories. And, it’s all designed to reinforce your brand strategy.

A Little About Me - Sabrina L. Matson, Founding Principal​ and Managing Consultant
With over 15 years working as a communications strategist for community centered organizations in the non-profit, public, and private sectors, my greatest skill, experience and passion are for creating, developing and maintaining the successful alignment of organizational mission, strategy and tactics for sustainable endeavors. My leadership background, business acumen and professional management style, provide the perfect balance to consistently achieve outstanding, service-oriented results for my clients. I specialize in building collaborative partnerships, positioning and scaling brands, and developing strategic content across multi-channel markets that both deliver and marry organizational goals with consumer needs. Engaging with people around meaning, passion, truth, and achieving results that get beyond pure numbers has been my greatest and most rewarding career achievement.
Sabrina'L. Matson's passion for community and mission building is inspiring and effective. She places emphasis on creating and nurturing strategic relationships and initiatives that move programs and people closer to their goals. She is an energetic delight to work with. ~ Mary Allison,  Organizational Development Consultant 
Share My Services
  • Brand Strategy – Is where you WANT to be and HOW you get there.
  • Communications Planning – What’s the WHY to your WHAT?
  • Interim Communications Director – Is your organizational structure in a flux?
  • Content Strategy – Listening. Sharing. Learning.
  • Copy Writing – Short, punchy headlines. Thoughtful storyboarding. Clean, concise copy.
  • Media Relations – Deployment of media that tells a story to reach a target market.
  • Social Media Training - Before, During, After. Effective methods to delivering content.
“We hired Sabrina L. Matson to handle social media communications for our fundraising campaign this fall. She helped us develop a plan and timeline for sharing the campaign with our audience and expanding our reach. It was wonderful to hand this off to an experienced professional who understands our mission. As well, Sabrina assisted us earlier in the year to provide strategic direction on our communications plan for 2020 - 2021 which has been extremely helpful and has placed us on solid footing to move forward. I will recommend her to other nonprofits and would not hesitate to work with her again."
​ ~ Sue Wilkes, Executive Director, Project Ethiopia
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  • Home
  • Meet Sabrina
  • SERVICES
  • Let's Communicate
  • Sabrina's Note
  • Creative Works